Why the trade must step up to sustainability

Sustainability isn’t an optional extra for the wine trade. It’s a moral choice in that we can’t expect the next generation to pick up our tab. I had a friend at university who regularly used to come out to drink with us at the student union with just a single pound coin in his pocket. (Those were the days when one pound was enough to buy a pint of beer at discounted student prices). So he’d go and buy his pint and then rely on the rest of us to fund his drinking for the rest of the evening. He was always apologetic, and there was always an excuse. But I don’t think I can remember him ever paying his way.